SILVER SPONSOR – Fruit Attraction 2026
Fruit Attraction is the international meeting point for the fruit and vegetable industry. Organised by IFEMA MADRID and FEPEX, it will take place from 6 to 8 October 2026 in Madrid. Its geographical location in Southern Europe strategically positions the trade show as a gateway to Europe from Latin America.
It is a global network at the service of your business, where innovation comes to life and opportunities are turned into concrete agreements.
Every year, over 121,000 industry professionals from 152 countries gather in Madrid, at the heart of the global fruit and vegetable trade. Spread across 10 halls, more than 2,500 exhibiting companies present an offering that sets the direction for the sector.
Fruit Attraction is where brands, producers, and buyers connect, discover trends, and gain strategic insights from industry leaders. It’s no surprise that over 90% of exhibitors and 95% of visitors return year after year.
With an international reach reinforced by offices in key markets, Fruit Attraction is where the sector’s essence connects with the world.
The future of the fruit and vegetable business starts here:
For more information please click here.

“The 2026 Europatat Congress will be a milestone edition for our sector. By returning to Brussels, at the heart of the European Union, the Congress will offer a unique platform for dialogue between the European potato trade, EU institutions and policymakers. At a pivotal moment for agriculture, trade and sustainability, it will be an essential forum to exchange views and ensure our sector’s voice is clearly heard.”







