Confirmed speaker

Erika den Daas

Managing Director Meijer Potato


Erika den Daas joined Meijer Potato as Managing Director in 2017. With 35 years of experience in the crop input side of agribusiness both within multinational companies and medium-sized companies, Erika started her career in fertilizers (Everis and BASF), followed by crop protection (Syngenta and Certis Europe), service provider in seed enhancement Incotec, and now in potato breeding, at the base of crop produce itself. Leading theme in her career is about how to embrace challenges and translate them into opportunities. How can we produce more with less input in more sustainable manner, whilst meeting market demands.