Confirmed speaker

Åsmund Bjertnæs

CEO Bjertnæs & Hoel

Bjertnæs & Hoel won the Norwegian enterprise development award for agriculture in 2017. The families of Bjertnæs & Hoel have produced vegetables and lettuce for more than two generations. Five years ago they started producing and packaging baby potatoes with their own farm brand. A close interaction with consumers, chefs and store managers has been important to understand the need and importance in the market. The potatoes are sold under the farm brand Bjertnæs & Hoel, and include photos from the production and recipes. Closer relations between farmers and consumers create a new dynamic which makes the innovation process more likely to succeed.
An important goal for Bjertnæs & Hoel is to develop a meaningful workplace for all employees. The company is continuously building a culture based on respect, teamwork and generosity. Involvement, responsibility and continuous training of employees is important for the farm, and create time and resources for the owners to work with long term innovation. More information on